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NATURAL ELEGANCE


Giorgio Armani's S/S 2016 campaign "New Normal"
"For this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life."
Georgio Armani

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28 comments:

  1. Peter Lindbergh has always been one of my favorite photographers and its awesome to see him reunite with some of the great 90's models. This looks like a really gorgeous campaign and it's nice how it also feels relatable at the same time.

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  2. I am loving how this is showing how beautiful women are even when they are older and sometimes even more so since they are in a place in their lives that they are so much secure in who they are... I love them all... is a wonderful ad that I wish more people would portray xox

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  3. A beautiful embrace of women of all ages.
    http://www.averysweetblog.com/

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  4. Such an inspiring campaign! Thanks for sharing Ira!

    ☻☻☻

    Jeanne

    http://fashionmusingsdiary.com

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  5. Such a great ad! I really love seeing women of different ages showcasing their beauty!

    -M
    www.violetroots.com/blog

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  6. Very beautiful! Beauty is ageless indeed. I'm happy to see Armani, focussed his summer campaign on real life and real women

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  7. Happy to, Jeanne! Glad you like it!

    xoxo

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  8. Definitely inspiring, right!? Thanks for dropping by, Monika!

    xoxo

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  9. Amen to that, Bieke! Thank you!

    xoxo

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  10. I know right! :) Thanks for the lovely words, Kim!

    xoxo

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  11. Love this ad! This is what we need. Beauty is everywhere, every size and every age. The only minus for me is the lack of diversity. How many times I heard little girls as young as 6 years old telling me that I'm pretty because I'm white and they want to be white!!! It's killing me inside to hear that and I believe this is the fault of all these brands showcasing only one type of beauty. We need more diversity everywhere.
    This ad is already a step toward opening the narrow mind of the fashion and beauty industry.

    xo,

    Aurelie | www.surface85.com

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  12. wow this is really just what we need :) a wonderful ad :)
    http://www.youtube.com/c/MissLovelyAttitude
    http://lovelyattitude.com

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  13. Veronica Lucy5/06/2016 8:54 PM

    Wow, wonderful post, love it! :)

    I invite you to my blog, maybe follow for follow? :)

    veronicalucy.blogspot.com

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  14. They are the epitome of grace and beauty! Each stunning in their own way. Stella was stellar in Chanel recently

    Http://Leftbankgirl.blogspot.com

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  15. Beautiful video! Elegance is ageless, not always related to beauty. I like fashion that goes for real women.

    Jasmine xx

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  16. Beautiful! Such a great campaign, and a great quote about the reasoning behind it.

    Away From The Blue Blog

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  17. Ivana Džidić5/08/2016 11:24 AM

    beautiful campaign! I wouldn't call these women older because when I use that word I usually have someone a bit older in mind ( a person in their sixties), but it is certainly refreshing to see models/women that are not teenagers or in their twenties featured. Our society needs to get over its ageism. If men can be considered more attracted as they age, why shouldn't women too? I think we have already agreed on this (in another campaign you featured on your blog Ira, that one was about an older women modelling in a bikini campaign...and she was stunning! I remember that she reminded me of one Croatian model), it is so wonderful to see some variety! Let's hope that in the future there will be more campaigns like this one. As for the photography, it is just stunning...Natural elegance indeed! I feel very drawn in watching this video....These women project self-confidence and they seem to be so relaxed about themselves...so delightful!!!!
    all of this...it is simply beautiful! Wonderful minimalist clothes as well.

    www.modaodaradosti.blogspot.com

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  18. Glad you're with me, Honia! <3

    xoxo

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  19. Agree with you, LBG! Love Stella's edgy style too! Happy Sunday!

    xoxo

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  20. I know right! Thanks for watching, Jasmine! Happy Sunday, guapa!

    xoxo

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  21. Armani knows how to create fashion! :) Thanks for dropping by, Mica! Happy Mother's Day!

    xoxo

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  22. Absolutely true, beauty is ageless. Im so happy fashion industry is slowly changing and embracing real beauty and elegance. While growing up I always admired older woman and thought about them as an exemple of elegance. Really loved the video, great post. I'm so glad that I'm now following your blog, it's another great source of inspiration, just like your Instagram! Have a great day my dear!

    Filipa
    dissectingthelook.com

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  23. Thank you! Happy Mother's Day to you too :)

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  24. I'm happy you get the message of my post, Rowena! Actually you always nail it, dear!!! Love Lindbergh's work too, he is a genius. Thank you for stopping by, Rowena!

    xoxo

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  25. Guess there is a lot going on in the industry already...! ;) Thanks a lot, dear Launna!!! <3

    xoxo

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  26. AMEN!!!
    Thank you so much, Filipa! Glad we've met through Insta too! ;-**
    Have a fabulous weekend, gorgeous!!

    xoxo

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  27. aaahhh I finally see the final video campaign here. I spotted a picture of the back of these beautiful women from the photographer, Peter's instagram account. I just happened to stumbled upon it few weeks back and now, I am reading and seeing it here on your blog. How cool is that, right, Ira?

    I love that hypnotic music and black and white treatment to the campaign video, and I was already intrigued by the visuals themselves when I first saw them! I love that Giorgio Armani decides to use more matured and equally stunning women. Thanks for sharing this.

    Hope you are having a great new week, Ira!

    With love,
    Jeann | LUMINNEJ
    https://luminnej.blogspot.com

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